Artist’s Corner / 02Identity concept
Wintermarktam Elisabethplatz
- Discipline
- Visual identity
- Place
- Schwabing, Munich
- Concept
- Mia
The idea
Tradition meets Schwabing charm
The design unites winter motifs with a Schwabing vibe and local “Eli icons” as a cool, charming homage to Elisabethplatz.
Inviting symmetry
The advent-wreath-like arrangement creates a harmonious, festive frame that captures the essence of the event.
A clear market identity
A reduced palette and familiar symbols give the identity a strong local connection in a modern, minimal Scandi style without feeling cold.
The palette
Festive, without the frost
